London’s Olympic Legacy and the Imagine Methodology
Abstract:
In 2010 Future of London commissioned academics to work with representatives from the London Boroughs, to consider the legacy of the Olympic Village taking shape in Stratford, in the East End of London. The exercise, in the form of a workshop, was to: review the current context/situation; prioritize issues; envisage future options; explore and develop relevant sustain- ability indicators; develop a forward plan for community development. This article describes the process adopted in the analysis of the Olympic Village’s transformation from World Media Site to a sustainable part of the Greater London metropolis. The methodology applied, Imagine, is described and some of the key outputs from the analysis and design of legacy process are described. In conclusion the article examines the oeuvre of projects of this kind when set against the challenges of longer term sustainability.

Bell, S. and Faren Bradley, J, (2012). London’s Olympic legacy and the Imagine methodology. Local Economy, 27, 1, pp. 55 – 67. DOI: 10.1177/0269094211425325


Since 2000 Coastal Area Management Programmes (CAMPs) supported by UNEP Mediterranean Action Plan (MAP) and the Priority Actions Programme Regional Activity Centre (PAP/RAC) have been engaging local communities in assessment of their coastal sustainability. The Methods used since 2000 have been based upon an evolving methodology which is now called Imagine.
Groups of all kinds are complex organisations. To understand them and to facilitate them in process terms is a matter of rich and diverse discourse in varied fields from sustainable development to coastal ecology; from bandwidth in rural communities to health service provision. How to allow groups to discourse, problem solve and review their own issues and concerns? Diagrams in general and rich pictures in particular can be great means to allow groups to explore their subconscious, their occult sentiments and conflicted understandings. This paper explores and explains diverse use of pictures and shows how they can be applied and understood in group processes of all kinds.
This paper concerns the interpretation of pictures that stakeholders draw in order to help them structure and understand complex situations. The pictures in question are called Rich Pictures (RPs) and the matter at the heart of interpretation is insight drawn from eduction (drawing forth). Insights relate to stakeholders of all kinds, be they the individual, the group, the context in which the individual and the group find themselves, or the means whereby the context can be made more sustainable or improved. RP drawing, often as a collaborative, stakeholder exercise, is a powerful activity that has the capacity to break down barriers of lan- guage, education and culture. Drawing upon research with RPs from around the world and spanning 50 years of our combined practice, this paper demonstrates RPs’ utility, universal- ity and resilience. We maintain that RP drawing enriches problem solving and, in the long term, saves time and resources being expended on erroneous and/or superficial tasks.