Wisdom in Groups – WiG 2019 & WiG Intensive – NOW BOOKING!

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WiG 2019: 5 days: 8th–12th July 2019
Royal Cambridge Hotel, Cambridge.
£2,500 per delegate (£1,200 non-residential).
Please book early.

WiG Intensive: 3 days: 1st–3rd July 2019
Royal Cambridge Hotel, Cambridge.
£1,500 per delegate.
Presented for the first time, WiG Intensive is intended as an advanced immersive event for the alumni of earlier WiG or the Bayswater ‘Midhurst’ Conference. Again, please book early.
The WiG Intensive three days builds upon your experiences of WiG and advances into areas such as: reading the group, understanding the unconscious in group work and refining your skills as a Double Task, GroupAware practitioner.

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Group Insight – ‘Reading’ & Leading

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Leadership in a complex world requires multi-disciplinary insights that naturally leverage the strengths of your team. This makes social interactions a key component in a problem-solving environment. Whether planning projects, using ‘Agile’ techniques, monitoring or evaluating, the end result is a mix of explicit and implicit elements. Explicit artefacts such as ‘Programme Initiation Documents’ or project plans encapsulate one level of understanding.
The success of the endeavour, however, can be as dependent upon implicit and tacit elements such as shared understanding and common purpose. Leaders need to be as familiar with these more nebulous factors as with the explicit artefacts. Leading requires sensitivity and ability to read groups and extract insight from the dynamics of team working.

Crafting Your Message Workshop

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The Use of Story in Communicating your Company Position in the Market

Positioning a company in a market is now a complex and multi-layered challenge. With many channels to communicate with potential customers there is potential for messages to become fragmented and diluted. The “Crafting your Message” workshop starts by reviewing your position in the market and linking this back to your strategy and plans for sustainability and growth. Whether you are promoting a product or service the approach develops your key themes about what you would want your potential customer to know about you and your company. The afternoon then goes on to explore these themes and build an approach that provides coherence and consistency across you communication plans. By bringing solid business analysis techniques together with storytelling approaches utilised in documentaries and film the day provides a unique insight into your communication planning.

The approach used in “Crafting your Message” is not industry specific and can provide broad and deep support for a wide range of sectors. However, the team has particular skills in digital health and working with health and social care. With the need for new ways of doing things in these areas the investment of one days work into the approach can help short cut some of the challenges in these areas and provides real value for money in accelerating your understanding.

Crafting Your Message flyer
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