The Use of Story in Communicating your Company Position in the Market
Positioning a company in a market is now a complex and multi-layered challenge. With many channels to communicate with potential customers there is potential for messages to become fragmented and diluted. The “Crafting your Message” workshop starts by reviewing your position in the market and linking this back to your strategy and plans for sustainability and growth. Whether you are promoting a product or service the approach develops your key themes about what you would want your potential customer to know about you and your company. The afternoon then goes on to explore these themes and build an approach that provides coherence and consistency across you communication plans. By bringing solid business analysis techniques together with storytelling approaches utilised in documentaries and film the day provides a unique insight into your communication planning.
The approach used in “Crafting your Message” is not industry specific and can provide broad and deep support for a wide range of sectors. However, the team has particular skills in digital health and working with health and social care. With the need for new ways of doing things in these areas the investment of one days work into the approach can help short cut some of the challenges in these areas and provides real value for money in accelerating your understanding.